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Master JoJo is constructed outside the confines of traditional perfumery and eschews the standard top, middle and base notes. Formulated entirely from base notes, Master JoJo was designed to defy the conventional and tell a colorful story of hedonistic masculinity inspired by the shadowy backstreets of London’s cultural epicentre.

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We start with a moment and collaborate with our experts to ensure the fragrance resembles the moment we intended to capture. Our fragrances are created in an independent perfumery in West London and are painstakingly hand crafted to create unique, well-formed blends. The earthy corpulent notes of rich, dark patchouli are stirred with the softness of slightly sweet sandalwood, working together as one in this dual-faceted scent.



Sandalwood delivers a sweet and woody fragrance and is one of the most valuable ingredients found today. Sandalwood is obtained from the trees of the genus Santalum. The wood is heavy and yellow in color. It retains its fragrance for a long time.



Patchouli is a green bushy herb of the mint family. It has a bold, rich, balsamic and herbaceous flavor with a minty-woody undertone. A full bodied, classic ingredient, patchouli is undergoing a renaissance in popularity during the 21st century.

Finer details

  • 50ml Eau de Parfum
  • Concrete grey embossed box with hand stapled metallic edges
  • Produced and bottled in London
  • Glass bottle with minimalist screen print
  • Designed to be used daily or as often as desired
  • 127.5cm x 99cm x 26cm
  • Limited edition printed brand booklet
  • Free shipping over £75

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